Hi, I’m a Product + Service Design leader from Glasgow, Scotland
I’m Duncan. With over a decade of experience managing and leading experience design teams, I’ve helped startups and global businesses develop human-centred design functions and deliver products and services with impact.
Raidiam
Fintech, Blockchain, UX/UI, Design Systems
User research and design for trust framework and data eco-system scale-up Raidiam.
NatWest
Fintech, Service Design, UX, Strategy, Change
Embedding and evolving Human-Centred Design and UX at NatWest / RBS.
Insights
Learning & Development, Service Design, UX, Change
Establishing Human-Centred Design at global learning & development leader Insights.
Sky
Enterprise tech, Lean / Agile, UX
Using human-centred design to develop Sales and CRM systems at Sky.
Sleepycats
Startup, Branding, Illustration
Branding and illustration for cat-themed gift startup Sleepycats.
About
I’m Duncan Buchanan-MacDonald, a multi-disciplinary designer, manager and leader from Glasgow, Scotland.
With 20 years of experience designing award winning digital products and services, I’ve worn a lot of hats, and worked across the entire end-to-end lifecycle of service and product development.
I’m a systems thinker who thrives in complexity, and strives to understand and articulate the human experience of the people who use (And the colleagues who make) the services I help develop.
What I do
With over a decade of experience in management, leadership and operations I’m equally at home guiding projects and teams as I am in hands on practice.
As a design leader I balance a human-centred, people first approach to design with a pragmatic business focus.
Whether it’s designing something new from the ground up, or improving an existing product or service, I empower and coach teams to design digital products, services and experiences that deliver real impact.
Management
Providing direction, structure and focus for work, managing cross-functional relationships, and empowering teams through coaching and mentoring.
User Research
Reducing risk, improving results and continually learning by ensuring that the work we do is built on a solid foundation of evidence.
Service Design
Understanding the bigger picture in order to inform strategic initiatives, identify opportunities and improvements.
Interaction Design
Bringing strategic initiatives to life as usable, accessible, digital experiences.
Clients
BBC | Adidas | Sony | NatWest | Rock Action | Bafta | Creative Scotland | Sky | HM Government | Channel 4 | STUC | Insights | Craft Scotland | Bros & Co | Sky | Raidiam | SCAN
Featured / Seen
British Banking Awards 2018, 2019 | The Drum | Channel 4 | BBC Scotland | BBC Alba | Varoom Magazine | The Big Issue | The Skinny | Creative Boom | Bafta Scotland 2010 | Futuresonic Festival 2008 | Scottish Design Awards 2007, 2008